Audience and journeys
- Page views and approximate unique visitors
- Entry and exit pages
- Returning versus first-time visits
- Approximate time spent on each page
- Scroll depth
Privacy-Conscious Measurement
Website performance.
A transparent plan for understanding how well the website works—without collecting more visitor information than we need.
Planned Measurements
What could be measured.
These measures would help us improve navigation, content, product information and technical reliability. Reports should be aggregated wherever possible.
Content interactions
- Links clicked
- Product cards opened
- Page Contents links selected
- Downloads started
- Referring website or campaign
Devices and location
- Device type
- Screen dimensions and orientation
- Browser and operating system
- Approximate country, region or city
Forms and reliability
- Form starts
- Successful submissions
- Form errors
- Page speed
- Technical errors
Privacy Safeguards
How measurement should work.
Useful statistics do not require a detailed personal profile of every visitor.
Collect less
Only collect fields that answer a defined website-improvement question. Avoid names, email addresses and exact location in audience reports.
Aggregate results
Use totals, ranges and trends wherever possible. Limit any visitor identifier and avoid storing a permanent cross-site identity.
Limit retention
Set a documented retention period, restrict access and delete detailed records when only longer-term summary information is needed.
Give control
Explain optional measurement before it begins and let visitors review or change the applicable choice through User Settings and Privacy.
Visitor Controls
See the website’s current data status
The User Settings and Privacy page will remain the central place for the privacy statement, current measurement status and future preference controls.